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We Are Cleared For Launch! 3-2-1...

I am so excited about our recent website launch! Why? Personally, it represents eight months of blood, sweat and yes, even some tears, to get the organization, content and graphics just right. The redesign features a big and bold design, streamlined menus, simplified navigation and more resources than ever before.

With this redesign, we've taken significant time to think through not only how we do business but why we do what we do and how our solutions are different from anything else on the market. And, when it comes to transforming the learner experience, we want it to be clear on the homepage, that this is what we do.

Our new website builds on the recent launch of our Next Generation Classroom solutions. We hope that you better understand how our Next Generation Classroom solutions complement and enhance our core training room rental business to bring you the most complete and innovative end-to-end training delivery solution in the market.

MicroTek New Website - Training Solutions

Here are just a couple ways we enhanced the site for a better visitor experience:

Simplified messaging
We’ve simplified our message with a clear and concise breakdown of how our training delivery solutions are different than anything else on the market. And, when it comes to transforming the learner experience, we want it to be clear on the home page that this is what we do.

Streamlined service information
On the new site we have dedicated pages on our various room rental types and a page that provides an overview of all the services that make up our Next Generation Classroom.With this new design and organization, it is now easier for you to find all the services you may need for your next training rollout.

The bottom line is, we redesigned our website for you: our customers, site visitors and future customers. Our goal is to provide everyone with clear and accurate product and service information, demonstrate our expertise through case studies and testimonials, and provide an area where visitors can get information to help them do their job better. We will be updating the site on a regular basis with interesting infographics, blog posts, videos, articles, solution briefs, and so much more!

Take a moment to explore our new site, perhaps even bookmark us, and be sure to check back regularly for training industry related news, tips and events. We want our website to be your go-to place for helpful resources. I hope that you find the site easy to use, visually engaging and informative.

I would love to hear what you think of our new site by posting a comment here.


About the author

Mercy Ehrler, Director of Marketing at MicroTek (mclabs.com), manages a team of internal staff and strategic partners to help shape MicroTek’s internal and external positioning of Next Generation Classroom solutions. Mercy’s background in the training industry makes her uniquely qualified to understand customers' needs and how MicroTek’s solutions help achieve their business goals.